“Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.”
When designing a product whether a new idea or a redesign, originality is the most important element for me.
The original aspect of the product can manifest itself either in functionality or aesthetics or preferably both.
I believe that simplicity and minimalism both in aesthetics and function, is beauty in itself.
Ideas arise in many forms, sometimes a certain material or a manufacturing process can inspire a product, sometime by trying to break conventions in either aesthetics or function, many times by trying to solve or improve on a problem.